Akron Childrens Hospital - 687 Words

Case Study: Akron Children’s Hospital 1) What is the management-research question hierarchy for Akron Children’s Hospital? a. Management Dilemma- Step 1 is identifying the management dilemma. The dilemma that the hospital faces is how to increase the bed-occupancy rate and what can the hospital do to gain more business than its competitors. b. Management Question- Step 2 is how to differentiate itself and step out of the shadow of its competitors. c. Research Questions- Step 3 consists of defining the research questions The questions focus on how to distinguish itself and convey its commitment to children and to the highest-quality and most medically advanced care. d. Investigative Questions- Step 4†¦show more content†¦There can be bias in the researchers mind about what is happening around them and it can be opinionated. 3) What does the brand promise recommendation reveal about what researchers experienced and concluded from their study? h. The brand promise recommendation revealed that researchers saw that the staff of the hospital were fully invested into the well-being of their child patients. The researchers saw state of the art technology, highly energetic staff, highly knowledgeable staff and full compassion for the children. They saw a very strong desire by the entire hospital for the children recover and be the best they can possibly be once leaving the hospital. 4) If you were designing such an observation study, what would you direct researchers to record/look for/listen for? i. I would make sure that the researchers listened to what the children had to say and how the children reacted to conversation with staff. I would also have them observe the atmosphere as well as the interactions between staff members and the children, interactions between staff and parents, and interactions between staff and staff when not around the children. Negativity between staff can cause unnecessary issues for the children and parents and can cause an uncomfortable atmosphere for the c hildren. I would have the researchers pay close attention to how comfortable theShow MoreRelatedAkron Childrens Hospital650 Words   |  3 Pagesmanagement-research question hierarchy for Akron Children’s Hospital? The management research hierarchy for Akron Children’s Hospital includes: Discover the Management Dilemma: Akron’s Children’s Hospital felt the need to distinguish itself from the other prominent pediatric hospitals in the Northeastern Ohio area: Akron Children’s wanted to be the top pediatric hospital choice in Akron and the surrounding counties. Define the Management Question: How can we (Akron Children’s) convince the public, orRead MoreAkron Children’s Hospital1555 Words   |  7 PagesStudy about Akron Children’s Hospital Executive Summary: In this paper, I will attempt to study the operation condition about Akron Children’s Hospital. First of all, I will briefly introduce the hospital’s basic information, including the beginning of its operation, its development process, and current situation. Then, we will focus on the Akron Children’s hospital’s current managerial problem. They want to by using the research to help them fix this problem. The research process is conductedRead MoreAkron Children’s Hospital Case Study1120 Words   |  5 Pages1. Develop a focus group discussion guide for the research described above. a. What topics should be discussed in what order? * How do children parents decide which hospital to take their children to, when their children need acute care? * Is the quality of service a factor on their decision * Is the financing a determine factor? * Is their decision driven simply by emotion? b. What pre tasking exercises might be relevant? Ask the people who are participating in the focus groupRead MoreAkron Children’s Hospital Case Study1105 Words   |  5 Pages1. Develop a focus group discussion guide for the research described above. a. What topics should be discussed in what order? * How do children parents decide which hospital to take their children to, when their children need acute care? * Is the quality of service a factor on their decision * Is the financing a determine factor? * Is their decision driven simply by emotion? b. What pre tasking exercises might be relevant? Ask the people who are participating in the focus groupRead MoreBusiness Research Analysis: Determining the Best Positioning Strategy for Akron Childrens Hospital667 Words   |  3 PagesPositioning Strategy for Akron Childrens Hospital Submitted for MKT 611 Business Research Analysis Professor Lance Mowrey By: Lauren M. Middleton November 2nd, 2014 1. Akron Children’s Hospital Marketing Director Aaron Powell felt it was important to conduct this study because Akron Childrens Hospitals marketing director Aaron Powell thought that it was important to conduct this study, because other competitive hospitals in the area had hiredRead MoreThe Health Care Market Of Northeast Ohio1580 Words   |  7 Pageschildren with serious illnesses. Hospitals that have not been involved in pediatrics are now emerging into this particular field. In order to contest this, Akron Children’s Hospital (ACH) decided to try to figure out how the selection of institutions and physicians amongst parents with seriously ill children work. This is an effort to differentiate itself from other health care providers entering the pediatric care market. The advertising strategies within the major hospital in the area had some similarities;Read MoreA Case Study of Akron Children‚Äà ´s Hospital2143 Words   |  9 PagesAkron Children’s Hospital Anthony D. Davis, Sr. Keiser University MBA 542 Read MoreInformation Security Breaches At The News Since Last Decade1052 Words   |  5 Pagespasswords How might they have been stopped - Gawker Media has done a security done after the website affect and set up a two level authentication in which user can login moreover they strengthen the authentication protocol. Company name – Akron Children’s Hospital Industry – Health care Size – largest pediatric health care provider in northeast Ohio with 78 locations. Place in industry – Read MoreA Nursing Philosophy Coincides With Self Awareness1452 Words   |  6 Pagesafter we thought he never would. In kindergarten he contracted meningococcal meningitis and was hospitalized for a long period of time. A couple years later his appendix ruptured while waiting in the hospital emergency room. After a couple weeks he had to be transferred to Akron Children’s Hospital where he stayed for another month. During those times it was difficult to sit there and watch my brother struggle knowing I was unable to help him. Watching my brother was an eye opening experience becauseRead MoreMaternal Separation And Its Effects On Children1830 Words   |  8 Pagesthought that this would be the best treatment for Susan’s depression. Resources and Care for Neglected Children o Children’s Services in Lorain County. Address: 226 Middle Ave, Elyria, OH 44035. Number: 440-329-5340. Mallet (2012) studied the proof on the relation between school performance and childhood maltreatment and presented an assessment of a great program created by Children’s Services in Lorain County, Ohio. The major motivation of the School Success Program is to provide the children with